We developed this book to be uplifting and empowering, mirroring Lily Bloom’s story we appreciate the feedback and discourse and have the greatest respect for Colleen Hoover’s fans. They posted a statment on Twitter, which read, 'Atria Books will not move forward with the publication of 'The Official It Ends With Us Coloring Book'.

Her publisher, Atria Books, also took to Twitter wherein they said that they wouldn't be publishing the colouring book. Nothing but love,” Hoover said in an Instagram story. Thank you for the respectful discourse and accountability. I have contacted the publisher to let them know I would prefer we don’t move forward with it. “The colouring book was developed with Lily’s strength in mind, but I can absolutely see how this was tone-deaf. Given the controversy and backlash of it, Hoover recently took to social media wherein she apologised for the 'tone deaf' book.

But considering that the colouring book was on the themes of abuse and trauma, fans were quick to criticise it. Seeing the success of the book, a new colouring book based on it titled 'The Official It Ends With Us Coloring Book' was to be published by Atria Books. International bestselling author Colleen Hoover's 2022 novel 'It Starts With Us' touches upon the themes of domestic violence and abusive relationships.

It ends with us prequel